Content marketing helps brands and organisations to manage their reputation across multiple platforms. It helps to raise profile, build brand trust and increase loyalty. Content marketing helps drive engagement and action by delivering high-quality traffic and leads via online channels.
But with an estimated two million blogs and 500 million tweets published each and every day – how can you make your online content stand out?
Freshwater is an experienced content marketing agency. We will help you to cut through the noise and create the right kind of impact for your brand.
Developing a content marketing strategy
When working with you to develop your content marketing strategy, we take the time to define and understand your target audience and map their journey. Drawing on expertise from Freshwater’s digital marketing, search engine optimisation (SEO) and website development specialists, we create integrated campaigns that flow seamlessly across multiple online and social platforms.
Creating insight-led content marketing plans
Copywriters, graphic designers and video producers with decades of editorial expertise collaborate with SEO specialists to deliver award-winning storytelling underpinned by consumer and behavioural insight. Combining imagination with insight enables us to develop a bespoke content marketing plan that adds value to your business by understanding what behaviour you want to influence as part of your campaign.
Then comes the fun part – creation. Freshwater creates remarkable content. Content that attracts attention, stimulates conversation and drives interaction with your brand. Content tailored to the platforms and devices used by the people who matter to you. Content that educates, excites and engages your audience. That content comes in a variety of formats including:
Engaging web pages
We understand how to create compelling web pages designed to attract website traffic, increase your visibility in search engines like Google, and drive conversions.
Our innovative team can design infographics, graphics, videos and animations that make an impact, and communicate complex data or figures at-a-glance.
Sharing remarkable content
We plan and produce stand-out, valuable campaigns that deliver experiences as well as results.
Content that attracts new audiences
We create and distribute content to make sure your business is seen by the right people. And will identify the right mix of bloggers, journalists and influencers to reach and engage new audiences.
Social media results
Through strategic and creative social media marketing, we’re able to grow your followers and increase engagement while driving brand awareness.
Start the conversation
Whether you are looking for someone to review or develop your content marketing plan, or are interested in finding out more about our creative content and copywriting services, get in touch today.