Training for in-house video
Upskill your team to produce engaging video for social media
Video content is a top performer on social networks. People like watching it, so algorithms prioritise it. But can your team deliver the content you need?
It’s now easier than ever… if you know how.
Today’s smartphones have impressive video capabilities. With the right training your team can deliver high-impact video content that will engage your audience and deliver cut-through.
Why are videos important on social media?
Social media video outperforms text and static image content on most platforms.
Training Outputs
Tailored to your specific needs, our bespoke training will give your team:
- the technical know-how to produce polished social media videos
- the confidence to perform on camera with flair and conviction
- the ability to develop cut-through content that fuels engagement
- the tools to refine key messages and tailor delivery for your target audience
Our training is tailored to your specific needs. We offer one-to-one and group sessions at our London and Cardiff training suites, or wherever you are. Training is delivered by Freshwater experts with years of experience in broadcast journalism, production and digital marketing.
Our expertise
Our training team is led by John Underwood, a veteran broadcaster and communications consultant with nearly 30 years’ experience training clients across the UK and internationally. John is an award-winning television reporter and presenter who worked for the BBC, ITV and Channel 4.
John is supported by Steve Davidson, a multi-faceted communications professional with 12 years’ experience building and growing creative content production teams. Steve’s core skills also cover the development and delivery of multi-channel digital communications strategies.
FAQs
What equipment do I need?
We’ll provide everything you need for the training, including smartphone, microphone, tripod and lighting.
Do I need some basic skills or can anyone do this?
Anyone can do this. No prior experience or skills are required.
What type of videos does the training cover?
The training focuses on short video content such as interviews, pieces to camera and vox pops for use on social media.
"The participants were very impressed and really enjoyed the day!"
NHS
