Pay per click (PPC) advertising enables companies to pay to appear on search engines and relevant websites to generate clicks to their websites. It’s cost-effective, highly measureable and often creates quick results, making PPC an important tactic in many a digital marketing strategy.
Freshwater is an experienced PPC agency. We use our experience to create pay per click advertising campaigns that deliver great return on investment and help clients stay ahead of the game, and ahead of the competition
Our Approach To Pay Per Click Marketing
As a specialist PPC company, we’re passionate about performance and driven by detail. We get under the skin of your market. Understand the competition. Prioritise your goals. And create bespoke pay per click marketing strategies that adopt the best combination of platforms, targeting and timings. We use expertise and insight to:
- Create engaging adverts that grab attention
- Adopt intelligent targeting to reach your audience
- Optimise bids to make budgets work harder
- Conduct keyword research to identify new opportunities and drive efficiency
- Provide in-depth reporting on campaign performance.
Integrating PPC Advertising Into Your Digital Marketing
We offer strategic advice on how PPC advertising can play a key role in your digital marketing strategy. We can seamlessly integrate PPC with your SEO and content marketing to help users find your online content. We can support brand building activity by securing prominent placement for adverts on the websites your audience is most likely to browse. And we can develop your pipeline of leads by capturing the attention of people who are directly searching for keywords related to your product or service, at their time of need.
We adopt a mix of PPC advertising tactics across multiple platforms, including:
Mobile advertising campaigns
Capture attention and traffic from the growing number of users who are searching on the go with PPC advertising optimised for mobile. We can incorporate bespoke settings including location, time and search query criteria to generate calls to your business or clicks to your website.
Display advertising campaigns
Build brand awareness through powerful display advertising campaigns that combine high impact adverts, compelling calls to action and targeted placements to grab your audiences’ attention.
Retailers can use shopping campaigns to promote online and offline products, boost website traffic, drive footfall to local stores and attract better quality leads. Shopping campaigns help retailers to stand out from the crowd with product photos and detailed descriptions to give potential buyers the details they need to influence a sale.
Bespoke remarketing strategies and customised adverts encourage users who have visited your site, or interacted with your content, to reconnect and take action.
With a focus on your end goals, our pay per click marketing specialists will reach and engage the right audiences, at the right time. Every PPC campaign is evaluated in real-time to drive efficiency, enable us to continually optimise performance and achieve the best return on investment.