Trade unions & membership organisations


Trade union marketing

Freshwater is a communications agency driven by our purpose to Make it Matter. For more than 25 years, we’ve been providing marketing and communications services to unions and other membership organisations, such as professional associations and Royal Colleges.

Our clients include:

Logos for unions: Unite, BFAWU, RMT, NASUWT and RCN



How we support trade unions and membership organisations

We have experience providing a wide range of services to trade unions and member organisations, including:


Contact Us

“As always, you were amazing to work with – nothing was too big or small to ask and it was greatly appreciated.”

Cathy Pearce, Unite the Union


Our work with trade unions

We help trade unions and other membership bodies to tell their story through professional marketing communications.

We are trusted by Unite the Union to deliver high-impact conferences that attract thousands of delegates annually, and help the union to set its policy priorities for the year ahead. We advise professional associations, such as the Association of Anaesthetists, on how best to communicate key issues, promote their purpose, and influence political debate. We’ve also delivered digital recruitment campaigns to attract and recruit members for the NASUWT, and we’ve helped the BFAWU to get people talking about the issues that matter to their members.

Why choose Freshwater?

  • Sector expertise – we have worked with a diverse range of trade unions and membership organisations, helping them to navigate regulatory and political change, maximise the impact of their campaigning, and further their brand positioning.
  • Long-standing relationships – we’re proud to have maintained long-lasting relationships with many of our trade union clients and have worked with Unite the Union for more than two decades and NASUWT for more than four years.
  • Genuine commitment – our staff are encouraged to become members of their relevant professional body or institution, funded by Freshwater, and are invited to join a trade union and participate in union activity.
  • Passion and integrity – we care about what we do, strive to make a positive impact and actively seek to work with organisations that do good things.
  • Delivering for our clients – we are continuously looking to improve, innovate and challenge the status quo. We adopt a best-team approach to bring together people with the right skills and experience to deliver for our clients.