FREE TO USE - Giant yellow wellies kick off RNLI’s Mayday campaign

Charity marketing agency

Freshwater has created awareness raising, fundraising and behaviour change campaigns for some of the UK’s most prominent charities and not-for-profit organisations.

We are proud to work with organisations who do good, and share our values. To champion causes that we believe in, and mobilise support around the issues in society that matter most.


Find out more about our values


Our not-for-profit experience

Our not-for-profit communications experience is varied. Our work has seen us develop and deliver creative, high-impact campaigns on issues as diverse as animal rights, negative gender stereotypes, coercive control and mental and physical health.

But one thing is consistent, and that’s our ability to advise charities and activists on how to communicate effectively across multiple channels. To raise funds. To communicate research. To build belief in their purpose. To focus press and political attention on key issues to mobilise support.

What the Fox

Marketing for change

Freshwater offers a range of services designed to help charities and not-for-profit organisations:

  • Developing not-for-profit marketing strategies that draw on the latest thinking in behavioural science and audience insight.
  • Producing thought-provoking not-for-profit advertising creatives including high-impact visuals and videos.
  • Creating cutting-edge social content for viral effect.
  • Crafting engaging narratives and media stories that make national headlines.
  • Developing and implementing effective political communications strategies for Westminster, The Senedd and across the regions.
  • Protecting reputations by helping organisations manage risk by conducting stakeholder research and working with them to address the findings.
(l-r) Benedict Mosimi, Steve Lambert and Sarah Whittle of Freshwater

Why choose Freshwater?

Our work is delivered by an award-winning team of passionate communicators, many of whom worked in the third sector for charities like Comic Relief, Oxfam, UN Refugee Council, Action Against Hunger and The National Trust before finding kindred spirits and putting down roots here at Freshwater.

But more than that, it’s delivered by people who have a shared set of values and belief in the power of communications to effect positive change. People who combine that drive and professionalism with data and insight to get results that matter.