What the Fox

Award-winning advertising

Creating compelling advertising campaigns requires energy, enthusiasm and experience. With more than twenty years’ experience, and offices in central London and Cardiff, Freshwater is an award-winning advertising agency that creates bold advertising campaigns for clients across the UK.

Unlike some traditional advertising agencies, our campaigns come to life across TV, radio, print, outdoor media and online. We find new ways to deliver advertising campaigns for clients by embracing a creative mix of media platforms to create impact and drive action.

Live Fear Free - I Only campaign advert

Integrated advertising campaigns

Our advertising campaigns go beyond the tried and tested. We combine paid advertising activity with investment in our clients’ owned and earned channels to get the best return. We work to clear, measurable goals and embed ongoing evaluation into each campaign to ensure that whatever our client’s aim – from raising brand awareness to driving website clicks, visits or sales – our work delivers.

Planning and audience insight

We create value and results by using audience insight and the latest thinking in behavioural science to inform our work. We start by getting under the skin of the target audience to identify their motivators, media consumption and mind-set. We inject that insight into detailed advertising plans which underpin each campaign.

Live Fear Free - Home shouldn't be a place of fear campaign

Compelling creatives

We work with clients to develop thought-provoking, engaging advertising campaigns. We bring together creative copywriters, innovative graphic designers and experienced strategic planners to push new boundaries and develop creative solutions which stand out and deliver results.

Media buying

Our experienced media buyers work with strategic planners to broker the right media opportunities, at competitive rates. We work with major UK publishers, broadcasters and media centres to ensure access to the advertising platforms needed to deliver each campaign. We also identify new opportunities for placement and publishing, including influential blogs and websites, to make budgets stretch further, and reach new audiences.