Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.


Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

Public Sector

We have worked with public sector organisations across the UK for two decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led campaigns, to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable communications activity.

Property & Infrastructure

We use our property and infrastructure expertise and regional knowledge to advise organisations on how to apply powerful communications to engage effectively with communities and stakeholders. We help building designers and consultants to promote their skills, suppliers to market their products and developers to move smoothly through the planning process and communicate their visions.


From the phasing out of fossil fuels to the shifting landscape of renewables, the energy sector is crucial to maintaining a stable economy and standard of living in the UK. Freshwater helps organisations track and influence government policy, tackle issues and promote developments through a variety of strategic communications services. We also helped to establish the Cross Party Parliamentary Group on Sustainable Energy, and provide ongoing secretariat services.

Professional Services

We plan strategic insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.


Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

Trade Union

We deliver high-impact conferences and offer communications advice to UK trade unions on how to recruit and retain members, engage with activists and launch headline-grabbing press and media campaigns, supporting the important role trade unions play in the workplace, and in society.

Not for Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

Leisure & retail

We deliver engaging profile-raising and destination marketing campaigns that create impact. We use our expertise to devise campaigns that capture attention, drive footfall and stimulate customer loyalty and sales. And we advise businesses in the leisure and retail sectors on how to keep pace with consumer trends, including influencer marketing and online reviews.

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