Our story
Freshwater's story is one of its people.
The team of more than 50 communications specialists who achieve collaboratively. The diversity of more than 2,000 past and current clients. And the vision of founder Steve Howell more than 25 years ago.
Our StoryOur Values
Delivering excellence.
We are continuously looking to improve, innovate and challenge the status quo to achieve as an agency and for our clients.
Achieving collaboratively.
We adopt a best-team approach to bring together people with the right skills and experience to deliver for each and every client.
Building relationships.
We have industry-beating staff and client retention rates, achieved through openness and mutual respect.
Acting ethically.
We take pride in developing open and honest partnerships with clients, and being a fair and ethical employer.
Creating impact.
We choose to work with organisations who share our values, and strive to make our communications matter to people, communities and the environment.
Embracing diversity.
We embrace the different experiences, ideas, skills and interests that make up our team. And we welcome a diverse pool of clients too.
Projecting passion.
We care about what we do and genuinely want to make a positive impact. Our passion gives us drive and commitment to engage, inspire and succeed.
Headlines
CROWN COMMERCIAL SERVICE SUPPLIER
One of 27 agencies on the UK Government Campaign Solutions framework
FT LEADING MANAGEMENT CONSULTANT
Named in Financial Times' Leading UK Management Consultants 2018 and 2019
WELSH GOVERNMENT SUPPLIER
NPS framework provider for Integrated Marketing Campaigns and Public Relations
ISO 9001:2015
Achieved ISO 9001:2015 Quality Management System status
LIVING WAGE COMMITMENT
Accredited Living Wage Employer
GOOGLE PARTNER
Recognised Google Ads skills and expertise
Accreditations and memberships






















