Strategic marketing audit

Freshwater Cardiff 11/04/2023

When was the last time you critically reviewed your marketing strategy and measured its return on investment?

An audit is a must-have for any business to understand the effectiveness of your marketing.

Drawing upon more than 25 years’ experience, our audit services are designed to help organisations make informed decisions about its marketing strategy.

Experts from Freshwater’s multi-disciplinary team will systematically review all elements of your current marketing strategy to identify what’s working and what can be improved.

John Underwood at a media training meeting.

A holistic review

We will take a holistic review of your internal and external marketing functions to assess the impact on market positioning, lead generation and revenues.

Our audits are tailored to the size and the number of services offered by your organisation.

Once we’ve completed the audit, we will present actionable insights and recommendations to improve your marketing performance.

Our marketing audit services


  • A review of your existing strategy – including evaluating your objectives, business plans and marketing and business development strategies.
  • Primary research – to include identified stakeholders, such as employees, existing suppliers, partnership organisations, referrers and clients.
  • A stakeholder workshop – reviewing the effectiveness of your existing strategies with key internal stakeholders.
  • Competitor analysis – to provide a benchmark against other businesses in your sector.
  • A review of your service offerings – to establish where marketing efforts should be focused to generate enquiries that bring the greatest value.
  • Establishing your target audiences – by reviewing your current client lists and any target prospects.
  • Analysis of current marketing and communications channels – assessing the strength of your media relations, advertising and online presence, including a digital audit of your website and social media accounts.
  • Analysis of your data and analytics set-up – to understand if you can accurately attribute where your conversions are coming from.

As an integrated marketing agency, our audit services are flexible and can be adapted to your requirements. Whether you’re looking for a technical SEO audit or an assessment of your branding, we can help.



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How we’ve helped our clients

Our strategic marketing audits have helped organisations to:

  • Meet the challenges posed by competitive industries
  • Prepare for changes that adversely affect key sources of revenue
  • Identify opportunities for greater ROI of marketing through access to insights/data
  • Streamline delivery of marketing activity to drive efficiencies
  • Identify new channels to deliver marketing goals
HIMfertility Branding Rhod Gilbert 1

Working collaboratively

We ask clients to complete a questionnaire and join a start-of-work meeting so that we can gather as much context about the current approach as possible, and understand from your point of view what’s working and what your challenges are.

Depending on the size of your organisation and the services you offer, the audit could take up to three months to complete, from our initial scoping meeting to the delivery of the final report.