Lexington branding

We bring brands to life

In a world cluttered with bad design, you know great design when you see it. Simple but never simplistic. Bold without being brash. Clever but always clear. Freshwater is a design agency that has the principles of good design at its core.

Our graphic designers are problem solvers. We combine creativity with critical thinking, helping clients to develop impactful visual content and bring ideas to life.

PSBA branding

A design company with a difference

We have more than twenty years’ experience of producing thought-provoking design. From developing new brands to designing creative concepts for marketing campaigns, our designers approach every brief with creative flair, originality and passion. We’re happy to adhere to existing design guidelines. Or work with you to develop a bespoke and fresh, new direction for your design.


Eye-catching design services

Our design doesn’t just look good – it has intent and impact. We provide professional design services that help clients to capture audiences’ attention, solutions that can be translated across multiple platforms, and assets that stand out from the crowd.

Brand identity and logo design

Whether it’s developing a fresh, new logo. Or pinning everything down into a set of clear brand guidelines. We will work with you to create, shape or evolve your brand identity to ensure it reflects your organisation’s values and what you have to offer.

NASUWT report

Concept development

From creative designs that aim to change behaviours through to concepts that come alive in print, online or at events, our experienced designers inject energy and passion into developing design solutions that align with your campaign objectives.

Marketing design

We can design and produce the full suite of marketing materials; from brochures, reports and newsletters to stationery, office signage and vehicle livery. And advise on best use of typography, illustration and photography.

LFF COVID Case Study Landscape[19]

Advertising design services

We can help you stand out from the crowd with creative advertising that works across print, outdoor and online advertising channels. Design that encourages people to stop and take notice. To think differently. And to take action.

Direct mail and print production management

Never underestimate the power of print. We have the know-how to bring design to life across the most complex of direct mail formats. We can simply deliver the design, or manage direct mail campaigns end-to-end including copywriting and print production management.