Freshwater MAPS out medico-legal reporting agency’s strategy for success

Independent communications consultancy Freshwater UK has been appointed by MAPS Medical Reporting to devise and deliver an integrated marketing programme.

The appointment follows a series of projects in 2016 which saw Freshwater redevelop the MAPS Medical Reporting brand and design and build its website.

“We’re delighted to be continuing our relationship with MAPS Medical Reporting as it seeks new growth and opportunities within the medico-legal sector,” said Louise Harris, senior account director at Freshwater UK.

“Having already future-proofed and optimised its web platform, Freshwater now looks forward to working with MAPS Medical Reporting to reposition its brand, generate new leads and increase its market share by delivering an integrated brief which reaches potential customers across multiple channels.”

The new brief will see Freshwater deliver a programme of PR and thought leadership in tandem with a paid and organic digital strategy including Pay Per Click, display and content marketing.

“The UK legal sector is changing at pace, and providers need to keep up. We identified that our old website and old brand were potential barriers to growth,” commented David Stothard, managing director at MAPS Medical Reporting.

“Having worked with Freshwater to find effective solutions to those issues, we now look forward to seeing what the agency’s ‘digital by default’ ethos and proven track record of B2B professional services marketing can achieve for our business.”

Freshwater specialises in a number of multi-channel services, from web and digital to branding and design.