Our client support programmes
Our client support programmes
We have six clear client support programmes (CSPs) designed to support health and care organisations to achieve their strategic objectives and deliver operational plans. They are all designed with a deep understanding of patients, health and care staff experience and what it takes to deliver high quality health and care outcomes in a heavily scrutinised, regulated and politicised environment.
Our CSPs form the building blocks of a tailored programme designed to meet your needs, timetable and budget. They are provided by our experts with years of experience and a track record of delivery. CSPs can be combined and flexed in any combination to suit your specific requirements and Freshwater can deploy its teams to start any project as soon as it’s commissioned.
An external review of the effectiveness of communications
Is your narrative and messaging fit for purpose? Does leadership own and live the message? Are your audiences understood and engaged?
Our Fresh Eyes Audit includes:
• Reviewing key documents and communications collateral
• Identifying key messages
• Developing a core narrative
• Assessing audiences
• Interviewing key stakeholders
• Providing recommendations and reporting back.
Aligning organisational and communications strategies and behaviours
Is your communications strategy enabling corporate objectives? Are organisational behaviours and values embracing communications? Are resources and infrastructure aligned?
Strategic Readiness comprises:
• Designing a communications, engagement and influencing strategy
• Producing a communications suite including narrative, FAQs, and key messages
• Producing a stakeholder map and database
• Developing insight into audience thinking and behaviours.
Ensuring communications activity engages intended audiences
Are communication plans embedded into organisational business? Are your communication tools, channels and collateral fit for purpose? Do your measurement and evaluation tools drive action?
Our Operational Fitness programme includes:
• Developing or recommending assessment tools and measures
• Proposing ongoing strategic communications advice and practical support as required
• Reviewing and adapting activities according to progress, feedback, and emerging opportunities and priorities.
Getting prepared for a crisis
Is your crisis and issues management plan in place and stress tested? Are your leaders communication trained? What emergency channels and collateral are in place?
The Prepared & Resilient programme includes:
• Scenario testing
• Training key personnel
• Ensuring communications systems are resilient.
Delivering effective and compliant engagement and consultation programmes with all audiences
What plans are in place for engagement and consultation? Are relationships with audiences and stakeholders sustainable? Is co-production and accountability embedded into your communication strategy?
We support with Engaging Relationships through:
• Conducting audience mapping and stakeholder audits
• Sustainable engagement planning that creates and nurtures long-term relationships
• Statutory consultation delivery
• Measuring and assessing feedback
• Creating and implementing feedback reporting, analytics and accountability capability.
Clarifying the story, narrative and messaging
Is content fit for purpose? Are messages stress tested with your audiences? Are organisational objectives aligned to messages and narratives?
Key Messages & Narrative comprises:
• Creating narratives and key messages that are fit for purpose
• Building leadership and developing ownership of narratives and messages
• Testing, assessing, reviewing and adapting according to progress, feedback, and emerging opportunities and priorities.