We have a genuine desire to make a positive difference

We always give best advice and do what is right. We let our results do the talking.

Our values

Delivering excellence

We are continuously looking to improve, innovate and challenge the status quo to achieve as an agency and for our clients.

Achieving collaboratively

We adopt a best-team approach to bring together people with the right skills and experience to deliver for each and every client.

Building relationships

We have industry-beating staff and client retention rates, achieved through openness and mutual respect.

Acting ethically

We take pride in developing open and honest partnerships with clients, and being a fair and ethical employer.

Creating impact

We choose to work with organisations who share our values, and strive to make our communications matter to people, communities and the environment.

Embracing diversity

We embrace the different experiences, ideas, skills and interests that make up our team. And we welcome a diverse pool of clients too.

Projecting passion

We care about what we do and genuinely want to make a positive impact. Our passion gives us drive and commitment to engage, inspire and succeed.

Freshwater’s story is one of its people

The team of more than 50 communications specialists who achieve collaboratively. The diversity of more than 2,000 past and current clients. And the vision of founder Steve Howell more than 25 years ago.

Our Story
We had provided a brief ahead of the training as we were looking for something tailored to our needs. The course that was delivered to us by highly experienced trainers had evidently been designed with exactly this in mind. It was really engaging, interactive, and very well-tailored to our needs. The entire team who attended got a lot out of it, coming away energised and with confidence to try out different approaches.


Healthcare Inspectorate Wales