Brief

As part of a wider communications strategy, we were tasked with developing a cohesive and professional brand for the newly formed Mersey and West Lancashire Teaching Hospitals NHS Trust. This new organisation emerged from the merger of St Helens and Knowsley Teaching Hospitals NHS Trust and Southport & Ormskirk Hospital NHS Trust. The challenge was to create a brand identity that aligned with NHS brand guidelines while representing the unified vision of the new trust.

Delivery

Creating a new brand for a major NHS trust required sensitivity, strategic thinking and flawless execution. The brand needed to reflect the trust’s values and identity while ensuring compliance with strict NHS brand guidelines.

Once the logo was designed and approved, we were responsible for producing a full suite of brand guidelines and assets. Beyond initial branding, the trust required ongoing design support across multiple departments and projects – often with short lead times and multiple stakeholders involved.

Managing requests across various teams – communications, HR, campaigns and the trust’s charity (MWL NHS Charity) – meant balancing consistency, quality and speed. To streamline workflows, we needed to implement a clear and efficient project management system.

Results

We successfully developed the trust’s brand, creating a professional identity that has been embraced across the organisation. Following this, we designed a comprehensive brand guidelines document and a wide array of branded assets including:

• Brochures
• Posters
• Site boards
• Adverts
• Roller banners
• Conference materials
• HR recruitment packs
• Social media and campaign collateral
• Branding for MWL NHS Charity

To manage high volumes of work and maintain consistent quality, we introduced a structured design workflow. This included a dedicated Trello board, allowing stakeholders to track project progress in real-time and daily internal design meetings to ensure requests were efficiently prioritised and resourced.

As a result, we have become a trusted, long-term design partner for Mersey and West Lancashire Teaching Hospitals NHS Trust, delivering high-quality creative support across the entire organisation.