Brief

Following the successful development of a full brand identity for MWL NHS, we were commissioned to create a distinct and cohesive brand for its charitable arm – MWL NHS Charity. The objective was to establish a strong visual identity that complemented the main trust, while clearly communicating the charity’s purpose and values.

Delivery

The key challenge was to develop a brand that felt connected to the existing NHS Trust identity but stood on its own with a clear, engaging and compassionate tone suited to a charitable organisation. It needed to be flexible across various platforms and formats, ensuring consistency whether used in digital, print or environmental applications. Additionally, all assets had to be easily accessible and user-friendly for internal teams to implement.

Results

We delivered a comprehensive branding package that brought the MWL NHS Charity to life, including:

• PowerPoint templates – Professional, on-brand presentation tools for both internal and external communication.
• Word templates – Accessible documents for everyday use, maintaining consistency across correspondence.
• Site signage – Eye-catching, informative signage to promote the charity’s presence on NHS sites.
• Brand guidelines – A detailed guide to ensure long-term brand consistency, covering tone, typography, colour palettes and usage rules.
• Teams backgrounds – Branded virtual backgrounds to enhance professionalism during online meetings.
• Social media templates – Flexible, easy-to-update designs for key platforms, ensuring brand consistency and engagement.
• Roller banners – Portable, impactful displays for events and public spaces.
• Donation envelopes – Designed to inspire giving and reflect the charity’s mission.

The result is a visually cohesive and emotionally resonant brand that supports the MWL NHS Charity in building recognition, trust and support across the community.