John Underwood

John is an Executive Director at Freshwater and Director of the Centre for Health Communication Research at Buckinghamshire New University. He is strongly committed to the values of the NHS and, over the past 30 years, has worked extensively on the communication of complex issues in public healthcare. He has provided senior strategic counsel to a wide range of organisations including health commissioners, health providers, professional bodies, regulators and the Department of Health and Social Care

Before moving into communication consultancy, John was an award-winning TV journalist for the BBC, ITN and Channel Four. He uses this expertise at Freshwater to provide specialist communications and media training to a diverse client base.