Our work with the education sector
Freshwater combines a huge variety of specialist expertise, bringing together communications experts who have knowledge and experience in education sector marketing. The target audience for education bodies and organisations is as broad as it is diverse and we have worked with staff, students, parents, teachers, the wider academic community, government and local communities to deliver creative communication solutions.
For more than two decades, our education marketing team has worked with education clients to offer best advice on achieving their goals and create the best team to deliver outstanding results.
This team is led by a director who spent five years working as head of marketing in a further education college. The team is boosted by designers, marketers, social media and digital experts, PR consultants and event managers who have all worked on integrated communications campaigns for clients in the education sector, including further and higher education, private schools, training providers and governing bodies.
Our approach is all about delivering results. We combine doing with thinking, creativity with strategic direction, and enthusiasm with expertise. In short, we are a highly experienced education marketing team that takes great pride in delivering results on behalf of our clients. We know what works and reject the ‘one size fits all’ approach, listening to what our clients want and applying fresh thinking to each brief.
Freshwater’s campaign to drive enquiries and raise awareness of a local independent day school not only surpassed all objectives but also won an award for integrated marketing campaign in the CIPR PRide Awards. We were also approached by a further education college to create and implement a bilingual, multi-channel marketing campaign to boost enrolment numbers over the summer period. Our campaign saw a 40% increase in enrolment and a ROI ratio of 8:1.
And our experience is not limited to integrated education marketing campaigns. We have also provided crisis management, internal communications, events management, stakeholder engagement, digital marketing, brand development and creative services to the education sector.
Work with us
To find out more about our work in the education sector and how Freshwater can have a positive impact on your organisation, please get in touch.