Professional Services

Our work

Freshwater has advised a range of organisations operating in the professional services sector, providing strategic, insight-led marketing and communications for clients leading the field in law, architecture, accountancy, finance and more.

As a business who has operated in a dynamic, competitive and customer-focused environment for more than two decades, Freshwater has real-world insight into how to achieve business success in the professional services sector.

The quality of our advice and effectiveness of our service has led us to be twice recognised as a leading management consultancy by the Financial Times, and we are trusted by best-in-class professional services clients to manage their reputation, and build their business.

Whether you are in need of creative event management, profile-raising marketing campaigns, management consultancy, market analysis or crisis communications, our team of strategic communications consultants can bring fresh thinking to your business.

Our approach

Creating Value for Professional Services Businesses

Lawyers. Accountants. Architects. IT professionals. We help organisations across the professional services sector to engage their target audience, grow their sector footprint and positively influence the bottom line by optimising their marketing channel mix and helping them to communicate clearly, and with purpose.

We become part of our clients’ teams, working closely with them to deliver the right mix of activity to achieve tangible business outcomes including:

  • Brand strategy
  • Corporate communications
  • Public affairs
  • Thought leadership management consultancy
  • Crisis and reputation management
  • Communications training
  • Digital marketing strategy
  • Content marketing
  • B2B marketing and lead generation
  • Direct mail and business collateral
  • Conferences, events and product launches
  • Management consultancy
  • Business analysis

Work with us

If you’re looking for an agency to support your business strategy with leading-edge marketing communications, we’d love to hear from you. Get in touch to arrange a chat with a member of our experienced team.


Professional Services

Related services

    • Brand Strategy
    • Content Marketing
    • Digital Marketing
    • Crisis Management
    • Communications Strategy
    • Advertising


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    • MAPS Medical Reporting
    • Salix Finance
    • Unite Legal Services