Search Engine Optimisation


Search engine optimisation (SEO) is the ongoing process of improving the volume and quality of traffic to a website from organic Search Engine Results Pages (SERPS). It can mean the difference between a website appearing on the first page of Google and being lost outside the top 50.

SEO is always evolving, with search algorithms changing frequently, search behaviour constantly shifting, new technology emerging, and users wising up to how information should be served to them. In an industry that is constantly on the move, it’s vital that marketers are too.

Freshwater is an experienced search engine optimisation agency that offers specialist SEO services to give you a competitive edge. We pride ourselves on always being ahead of the curve. Our SEO strategies, and the experts behind them, are responsive and adapt to match the changing search landscape in order to keep our clients on the front foot.

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SEO services to strengthen your marketing strategy

SEO should sit at the centre of your inbound marketing strategy, working in tandem with other marketing tactics. As an experienced SEO agency we can integrate SEO with other channels to help you increase the volume of relevant traffic to a website, and covert users into quality leads.

We create detailed personas for your target audiences, understand what makes them tick, and shape exceptional user journeys for them on your site. We delve deep into keyword research to understand what users are looking for online and make sure your site ranks for these terms. And we use data and insight to create quality online content that not only engages users, but encourages them to take action.

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Why invest in search engine marketing services?

  • SEO is a cost effective means of traffic acquisition. Organic search is estimated to account for over 50% of all site traffic. Investing in SEO is essential for attracting relevant, non-paid for traffic to your site, and supporting overall website performance.
  • SEO increases brand awareness and builds credibility. People trust search engines to show the most authoritative, relevant websites in their results. Achieving top search engine rankings not only increases your exposure, which helps build brand awareness, it also increases your credibility.
  • SEO helps to futureproof your online presence. SEO is not a quick fix. It’s an ongoing process which focuses on continually improving the onsite and offsite presence of your website and brand. It provides long-term benefits by not only helping drive traffic to your website, but also future-proofing your site against potential algorithm changes.

Our specialist SEO services

We adopt a best practice approach to the search engine marketing services we offer.

We build solid foundations for every SEO strategy through our tried and tested SEO services, which include:

  • Technical SEO auditing
  • Keyword research
  • Competitor research
  • Backlink profile management
  • Link building and outreach
  • Onsite optimisation
  • Site migrations
  • Local SEO
  • Bespoke reporting