Public Affairs

Freshwater is a professional public affairs agency offering strategic communications advice to help build relationships, create political impact and shape public policy. We help public, private and third sector organisations to influence perceptions, behaviour and policy to meet their strategic objectives.

We do this by providing senior counsel and public affairs support to organisations who wish to raise awareness of, or influence debate around, the issues that affect them. In times of political uncertainty and stability. Irrespective of the colour of the party or government.

Award-winning public affairs consultants

Our public affairs consultants have decades of specialist political expertise and have worked in business, the civil service, journalism, and for political parties. Our work has been nationally recognised at the PRCA Public Affairs Awards. And our professionalism is underpinned by a commitment to upholding public affairs best practice, including adhering to the Public Affairs Board’s Code of Conduct.

We are a public affairs company you can trust to maintain, shape and enhance your reputation ethically.

UK-wide public affairs support

We offer expert insight into and at all levels of regional and local government, from devolved city regions with directly elected mayors to district councils. Whether unpicking parliamentary process, advising on political threats or arming clients with the best advice before meeting a minister or appearing before a select committee, Freshwater brings significant public affairs expertise to the table.

Public affairs campaigns and influencing policy

We provide political insight and intelligence to clients who want to engage confidently with the policy-making process with credible, evidence-based cases presented to the right decision makers, at the right time. We use a range of lobbying tactics, from crafting compelling consultation responses, to creating standalone campaigns and coordinating concerted parliamentary activity. We help inform the thinking of officials and politicians before policy becomes set.

Where legislation comes into play, we offer senior counsel on how best to interact and influence the legislative process –to promote new legislation, refine draft legislation or attempt to stop it from being brought altogether.

Parliamentary intelligence and media monitoring

We provide monitoring and analysis services to keep you abreast of policy debates, and the latest political thinking. We also help clients track the current climate, measure sentiment and quickly identify the dynamics of the issues that matter to them.

Parliamentary activity and engagement

When seeking to influence government and policy, parliamentarians in the Commons and the Lords can often be an organisation’s most effective ally. Drawing on our understanding of who’s who in parliament and how to shape and convey messages, we work with our clients to create advocates at the highest levels of politics. Whether it’s briefing MPs ahead of a vital debate or tabling Parliamentary Questions, our expertise in parliamentary process and procedure can secure valuable endorsements and shed light on the government’s current thinking.

Political event strategy

Whether receptions at the Palace of Westminster or a results-driven party conference programme, we can advise on the most valuable ways to leverage events as part of your public affairs strategy. We can develop an ongoing contact and engagement programme that will ensure your organisation builds strong relationships with the political stakeholders that matter.


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In need of public affairs support? See why we're a tried and trusted public affairs agency for clients right across the UK.

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