Legal PR agency for Law Firms
Strategic PR for law firms that builds trust, visibility and authority
In a competitive legal market, clients choose firms they trust. Strategic public relations plays a critical role in building that trust, protecting it and turning visibility into business growth.
Prospective clients, referrers and recruits judge firms by what they see publicly. Legal expertise alone is no longer enough.
Public perception is shaped by media coverage, rankings, commentary and peer recognition. PR shapes and strengthens that public narrative, ensuring your law firm is known for the right reasons. It carries a level of credibility and endorsement that advertising cannot rival.
Our experience delivering PR for law firms
Freshwater has experience delivering legal PR for clients across the sector, from national legal service solicitors to specialist and local law firms. Our work focuses on protecting, shaping and enhancing reputation through effective PR for law firms.
We help our clients to protect and enhance its visibility across legal, business and mainstream media, keeping them relevant to:
- New and existing clients
- Referrers and introducers
- Journalists and industry influencers.
Our award-winning team brings together seasoned legal PR consultants, press officers, journalists and former broadcasters. They work alongside copywriters, designers, digital specialists and video producers, to create powerful stories that bring law firms and legal organisations to life.
Our legal clients have appeared in The Times, The Guardian, Financial Times, BBC Newsnight and ITV News.
How we can help your clients
We also support law firms in helping their clients navigate the media. This involves advising on around a positive milestone, such as the completion of a corporate deal or providing calm, practical support if clients find themselves under media scrutiny.
In some cases, it’s about giving clients a voice to share their story in a way that is accurate, responsible and sensitive to the issues involved.
Whether the situation is positive, complex or challenging, we work alongside you to ensure your clients are supported and that their story is handled with care, clarity and confidence.
Our legal PR services
We provide specialist PR services designed to help law firms build reputation, increase visibility and position their lawyers as trusted authorities. We achieve this through our extensive media contacts, built up over years of securing coverage across local, regional, national and trade publications.
Our tailored PR campaigns generate meaningful attention, helping law firms stand out in competitive legal markets.
Through proactive media relations and a dedicated press office service, we ensure your lawyers are the go-to experts for journalists seeking informed legal commentary.
We also see digital PR as an integral part of our media strategy for law firms. By securing coverage on high-quality, trusted publications that link back to your website, we help your firm’s visibility grow online while reinforcing the authority built through traditional PR.
All of our communications services are designed to build reputation and increase visibility.
Strategic PR and reputation
- PR campaigns
- Reputation management
- Digital PR
Press office services
- Media relations
- Media training
- Press office services
- Client story-telling
Legal content and thought leadership
- Thought leadership articles
- Content copywriting
- Blogger and influencer outreach
Why choose Freshwater?
With more than 25 years’ experience in the legal PR industry, Freshwater, is a legal PR agency that understands what cuts through the noise and builds genuine awareness. We know how audiences engage with, consume and share content that resonates.
We look beyond volume of media coverage to focus on outcomes that deliver real value. Our PR campaigns are grounded in clear, measurable objectives developed with you, designed to create meaningful impact, strengthen reputation and support commercial results.
We’re passionate about delivering PR services for clients in the legal sector.
