Social Media Marketing
Engaging audiences with social media
Social media has radically changed how people interact online, and created new opportunities for organisations to build relationships with customers, staff and stakeholders.
Freshwater is an experienced social media agency that uses innovative social media marketing to help clients reach and engage their audiences, and get the results that matter to them.
Experienced social media marketing agency
We are a specialist social media marketing agency that combines strategic communications expertise with timely, targeted and creative content. We work with SMEs through to major organisations, to leverage the power of social media to manage their reputation online. We devise bespoke social media marketing strategies that help clients to:
- Increase brand awareness and build brand trust.
- Showcase products, services or demonstrate expertise.
- Drive inbound website traffic or generate leads.
- Build meaningful relationships and recruit brand advocates.
Adopting an effective social media marketing strategy
Social media evolves rapidly and being agile is the key to success. Our specialist team combines creativity with strategic thinking to develop social media marketing strategies that communicate your key messages, generate engagement and enable you to gain the views of your target audience.
We offer advice on how to integrate social media into your wider communications strategy, and link it to tangible organisational goals that allow you to measure success.
Channel selection and audience mapping
Facebook boasts over two billion active monthly users worldwide. Instagram has one billion, and Twitter, 330 million. That’s before you consider YouTube, LinkedIn, WhatsApp, Tumblr, SnapChat, Reddit or the numerous other social media platforms that emerge each year. Our specialists keep up to date with the latest trends and advanced targeting opportunities to identify the channels used by people you most want to reach.
Key message development and tone of voice
The organisations who attract the greatest following, and highest levels of engagement, may vary in size and sector but they have one crucial thing in common. Their social media is underpinned by an authentic, consistent voice. We can help you find yours, and shape the story you want to tell.
Social media advertising
Organic posts can only take you so far. Targeted social media advertising campaigns will extend the reach of your content, ensuring it is seen by the right people, at the right time. We will identify the right social media advertising opportunities and formats, optimise campaign performance and advise on when and where to invest your budget.
Social media content and management
Timely, interesting and always engaging. Our experienced copywriters, graphic designers, animators and videographers produce tailored social media content that delivers results.
We can also support your in-house team with scheduling and publishing content. Hashtag marketing. Engaging with, and responding to, your online community. Our social media specialists have first-hand experience of effectively managing multiple social media platforms on behalf of a diverse range of clients.
Social listening and social media monitoring
Unlike some social media companies, we use social listening tools and advanced social media monitoring analytics to enable you to better understand the conversations taking place online, monitor what’s being said about your organisation, and measure the impact of your social media marketing strategy.
