Explore Export Wales at Cardiff City Stadium

At a Glance

Following its success in running the Wales Export Conference, Freshwater was selected to deliver Explore Export Wales at Cardiff City Stadium. Including a plenary session with Welsh Government Minister, Vaughan Gething MS, the event featured a day of seminars by trade experts, exhibitions from world-leading financial institutions and one-to-one meetings between Welsh business, market leaders and global partner organisations.

Brief

The client wanted to provide established traders, as well as new businesses considering exploring global markets, with up-to-date, specialist advice on all aspects of exporting, including trading with the European Union and securing Welsh Government support.

Delivery

Freshwater provided end-to-end event management, designing the stage and set, developing the floorplan, building a dedicated platform and producing onsite signage. Freshwater coordinated the attendance – virtual and in-person – of speakers, delegates, exhibitors and overseas representatives, organising pre-event and onsite registration and providing badging, lanyards and audio-visual equipment. Freshwater delivered a fully bilingual, Covid-safe event.

Results

Explore Export Wales created exciting and successful new connections between government and business. Delegates, exhibitors and oversea representatives provided positive feedback, citing excellent networking opportunities, particularly the one-to-one meetings and the scope for learning and growth. Delegates were enthusiastic about the calibre of the speakers and the quality of the event’s organisation.