Sectors

Healthcare

Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.

Professional Services

Freshwater has advised a range of organisations operating in the professional services sector, providing strategic, insight-led marketing and communications for clients leading the field in law, architecture, accountancy, finance and more.

Public Sector

We have worked with public sector organisations across the UK for two decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led campaigns, to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable communications activity.

Trade Unions & Membership Organisations

We deliver high-impact conferences and offer communications advice to UK trade unions on how to recruit and retain members, engage with activists and launch headline-grabbing press and media campaigns, supporting the important role trade unions play in the workplace, and in society.

Port, Rail and Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Leisure and Retail

We have expertise in devising integrated campaigns which attract attention, drive footfall and stimulate customer loyalty. Whether running a PR campaign for a new attraction, enhancing a store’s profile by engaging local communities or maximising digital marketing opportunities to drive traffic to your website, we deliver all of our communication services with creativity and enthusiasm.

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Property & Infrastructure

We use our property and infrastructure expertise and regional knowledge to advise organisations on how to apply powerful communications to engage effectively with communities and stakeholders. We help building designers and consultants to promote their skills, suppliers to market their products and developers to move smoothly through the planning process and communicate their visions.

Professional services

We plan strategic, insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.

Trade unions & membership organisations

We deliver marketing, communications and events services to UK trade unions, specialising in campaigns to recruit and retain members and engage with activists to support the important role trade unions play.

Healthcare Communications Agency

Waterfront Conference Company

Waterfront Conference Company is part of the larger Freshwater company group and was established in 1993. It is one of the UK’s leading providers of conferences for the Planning, Rail, Energy, and Ports sectors and has hosted a variety of professional events for 30 years.

Public Sector

We have worked with public sector organisations across the UK for almost three decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led, integrated campaigns to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable public sector communications activity.

Legal

Our marketing team includes experienced legal specialists who deliver end-to-end marketing services for our clients. Drawing on decades of specialist expertise, we help law firms leverage on and offline marketing channels to raise brand awareness, increase enquiries from potential leads and ensure maximum value for money in a competitive sector.

What our clients say:

“Thank you so much for your time and energy – everything about the media training session was excellent… it was one of the best professional experiences I have had to date.”

Carterwood Chartered Surveyors

What our clients say:

Freshwater’s expertise in managing high-profile events was evident in every detail. Their professionalism and attention to the finer aspects of our launch made it an unforgettable evening for all involved.

Datuk Megat Jalaluddin Megat Hassan, President and Chief Executive Officer of Tenaga Nasional Berhad

What our clients say:

It isn’t often that information about Wales’s efforts to tackle the climate crisis is collected in one place, so having the opportunity to summarise the action being taken by Wales is valuable, as well as the opportunity to question and challenge where appropriate.

With so many different things happening across the different sectors, it’s very useful to have something like Wales Climate Week to find out what’s happening across the country in a very accessible format.

Wales Climate Week attendee

What our clients say:

“We had provided a brief ahead of the training as we were looking for something tailored to our needs. The course that was delivered to us by highly experienced trainers had evidently been designed with exactly this in mind. It was really engaging, interactive, and very well-tailored to our needs. The entire team who attended got a lot out of it, coming away energised and with confidence to try out different approaches.”

Healthcare Inspectorate Wales

What our clients say:

“We have worked with Freshwater for more than 15 years and during that time, they have consistently delivered outstanding results, demonstrated creativity, as well as moved and adapted with the times. The team takes on any challenge that we throw at them with so much enthusiasm and professionalism. Our partnership approach regionally ensures we get the very best from our PR and social campaigns. They are a true credit to work with.”

Specsavers

What our clients say:

Freshwater completely understood our vision and brought it to life in such a thoughtful and creative way. The exhibition space became a real highlight of the conference – delegates loved the wellbeing zones, our sessions in the tipi which included yoga and re-energiser sessions and the overall relaxed atmosphere.

 

Kaylie Hodges, NASUWT – The Teachers’ Union 

Get in touch

See how we can Make it Matter for you. Strategically. Creatively. And with enthusiasm and expertise.

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