Sectors

Healthcare Communications Agency

Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.

IMAGE: Mersey and West Lancashire Teaching Hospitals NHS Trust - MWL

Professional services

We plan strategic, insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.

IMAGE: Menzies LLP

Legal

Our marketing team includes experienced legal specialists who deliver end-to-end marketing services for our clients. Drawing on decades of specialist expertise, we help law firms leverage on and offline marketing channels to raise brand awareness, increase enquiries from potential leads and ensure maximum value for money in a competitive sector.

IMAGE: Thompsons Solicitors

Public Sector

We have worked with public sector organisations across the UK for almost three decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led, integrated campaigns to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable public sector communications activity.

IMAGE: Welsh Government - Childcare Offer for Wales

Trade unions & membership organisations

We deliver marketing, communications and events services to UK trade unions, specialising in campaigns to recruit and retain members and engage with activists to support the important role trade unions play.

IMAGE: Unite the Union

Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

IMAGE: British Ports Association

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

IMAGE: Estyn

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

IMAGE: RNLI

What our clients say:

An excellent event. Very focused, good speakers, relevant content and great to see time and space given to young people to share their work. Ensuring the hotspot was not about government but actually about how government has supported grassroots action was really valuable.

Circular Economy Hotspot delegate

What our clients say:

“We were really pleased with the media training session provided by Freshwater. The training delivered built on the existing experience of the two people taking part and focused on preparing them for media interviews and delivering key organisational messages in the process. The session setting and trainer provided a realistic and positive environment which helped to achieve the objectives of the day.”

Penny James, Head of Communications at Welsh National Opera

What our clients say:

Freshwater completely understood our vision and brought it to life in such a thoughtful and creative way. The exhibition space became a real highlight of the conference – delegates loved the wellbeing zones, our sessions in the tipi which included yoga and re-energiser sessions and the overall relaxed atmosphere.

 

Kaylie Hodges, NASUWT – The Teachers’ Union 

What our clients say:

I first worked with Freshwater back in 2011 when they managed the Metro event for the launch of my first Metro report “A Metro for Wales’s Capital City Region”. They were also involved in “Metro and Me” in 2018. 

In June 2026 they did a fantastic job of planning and managing the entirety of “Metro and Us”.  The Steering Group was very pleased with the way the event turned out; the format, the attendees, the content, the discussions  and the location. Looking forward to the next one!

Mark Barry FAcSS, M&G Barry Consulting Ltd & Professor of Practice in Connectivity, Cardiff University

What our clients say:

I felt the process was very user friendly and I didn’t have any problems in following the different stages of the application. I found the resource pack very helpful and any queries I had, I was able to email Wales Climate Week and I would always receive a prompt and helpful response. Wales Climate Week made it very easy and were excellent at responding to questions. I think they did an excellent job of making it easy.

Climate Conversation Event participant

What our clients say:

Everyone felt it was well organised and a credit to the Freshwater team for pulling off the event. I personally have found you all very professional and organised. It’s been a joy to work with you all, knowing the event was in capable hands, and it’s been great to sit back and watch!

Well done to you all.

Emma Lingard, Corporate Communications Manager (Humber) at Associated British Ports

Get in touch

See how we can Make it Matter for you – strategically; creatively and with enthusiasm and expertise.

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