Sectors

Healthcare Communications Agency

Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.

IMAGE: Mersey and West Lancashire Teaching Hospitals NHS Trust - MWL

Professional services

We plan strategic, insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.

IMAGE: Menzies LLP

Legal

Our marketing team includes experienced legal specialists who deliver end-to-end marketing services for our clients. Drawing on decades of specialist expertise, we help law firms leverage on and offline marketing channels to raise brand awareness, increase enquiries from potential leads and ensure maximum value for money in a competitive sector.

IMAGE: Thompsons Solicitors

Public Sector

We have worked with public sector organisations across the UK for almost three decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led, integrated campaigns to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable public sector communications activity.

IMAGE: Welsh Government - Childcare Offer for Wales

Trade unions & membership organisations

We deliver marketing, communications and events services to UK trade unions, specialising in campaigns to recruit and retain members and engage with activists to support the important role trade unions play.

IMAGE: Unite the Union

Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

IMAGE: British Ports Association

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

IMAGE: Estyn

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

IMAGE: RNLI

What our clients say:

Freshwater worked closely with us to bring our vision for the NASUWT Annual Conference 2026 exhibition experience to life. Together we created a welcoming, inclusive and engaging space that placed member wellbeing at the heart of the event. Their design approach and onsite delivery helped turn our ideas into a standout experience that members genuinely connected with.

Kaylie Hodges, Senior Events Officer at NASUWT

What our clients say:

A massive thank you to all of the team at Freshwater. Working with yourselves is always a pleasure, all of you have a positive can do attitude and you all play a major part in the success of Explore Export Wales.

Explore Export Wales

What our clients say:

I first worked with Freshwater back in 2011 when they managed the Metro event for the launch of my first Metro report “A Metro for Wales’s Capital City Region”. They were also involved in “Metro and Me” in 2018.

In June 2026 they did a fantastic job of planning and managing the entirety of “Metro and Us”. The Steering Group was very pleased with the way the event turned out; the format, the attendees, the content, the discussions and the location. Looking forward to the next one!

Mark Barry FAcSS, M&G Barry Consulting Ltd & Professor of Practice in Connectivity, Cardiff University

What our clients say:

It isn’t often that information about Wales’s efforts to tackle the climate crisis is collected in one place, so having the opportunity to summarise the action being taken by Wales is valuable, as well as the opportunity to question and challenge where appropriate.

WCW 2024 attendee

What our clients say:

The participants were very impressed and really enjoyed the day!

NHS

What our clients say:

“We had provided a brief ahead of the training as we were looking for something tailored to our needs. The course that was delivered to us by highly experienced trainers had evidently been designed with exactly this in mind. It was really engaging, interactive, and very well-tailored to our needs. The entire team who attended got a lot out of it, coming away energised and with confidence to try out different approaches.”

Healthcare Inspectorate Wales