Trade Unions & Membership Organisations

Our work

Freshwater has advised UK trade unions, large and small, on effective marketing and communications for over 20 years. We are proud to offer expert communications advice to help unions and other membership organisations, such as professional associations and Royal Colleges, to recruit and retain members, engage and mobilise activists, and manage reputation through effective campaigns.

Our approach

Helping Trade Unions and Membership Bodies To Communicate Better

We help trade unions and other membership bodies to better tell their story through professional marketing communications. To swell their ranks. Increase their influence. And communicate their value in workplaces and in society.

Our Work With Trade Unions And Professional Associations

Freshwater is trusted by Unite the Union to deliver high-impact conferences that attract thousands of delegates and help the union to set its policy priorities for the year ahead. We advise professional associations, like the Association of Anaesthetists, how to communicate around key issues, set the agenda on social, and influence political debate. We deliver value-for-money digital recruitment campaigns that help to attract, and recruit members for the NASUWT. And we’ve helped the BFAWU to get people talking about the issues that matter to members.

This is just a snapshot of our sector experience which stretches back over 20 years. Get in touch today for advice on:

  • Membership recruitment campaigns
  • Events, exhibitions and conferences
  • Communications training for General Secretaries
  • Communications training for activists
  • Press and media campaigns
  • Public affairs consultancy
  • Content services including video

Why work with us

Why Work With Freshwater

Genuine commitment

We don’t just talk the talk. Staff are invited to become members of their relevant professional body or institution (funded by Freshwater), and are invited to join, and participate, in a trade union.

Sector expertise

Whether regulatory or political. Through mergers, collaborations or reiterations of their identity. In the wave of the digital revolution. We have over a decade of expertise helping membership bodies to navigate change.

Delivering Excellence

We are continuously looking to improve, innovate and challenge the status quo to achieve as an agency and for our clients.

Achieving Collaboratively

We adopt a best-team approach to bring together people with the right skills and experience to deliver for each and every client.

Building Relationships 

We have industry-beating staff and client retention rates, achieved through openness and mutual respect.

Displaying Integrity 

We choose to work with organisations who do good things and take pride in being honest with clients, and a fair and ethical employer.

Embracing Diversity

We embrace the different experiences, ideas, skills and interested that make up our team. And we welcome a diverse pool of clients too.

Projecting Passion

We care about what we do and genuinely want to make a positive impact. Our passion gives us drive and commitment to engage, inspire and succeed.

Work with us

Interested in how Freshwater can support your organisation’s goals? We’d love to hear from you. Get in touch to arrange a chat or share a copy of your brief.


Trade Union

Related services

    • Digital Marketing
    • Public Relations
    • Video Production
    • Content Marketing


    • Unite The Union
    • Association of Anaesthetists
    • Chartered Institute of Trade Mark Attorneys