We’re excited to be working alongside Rhod Gilbert on the HIMfertility campaign, which sees a high-profile launch take to the streets of Cardiff today (17 December 2019).
We were first approached in February 2019 to create a campaign, spearheaded by Rhod Gilbert, to raise awareness of male infertility and help tackle the taboo around the subject.
We’re passionate about all things health and we were delighted to get involved and offer our services on a pro-bono basis.
Angharad Neagle, chief executive, said: “Healthcare is one of our specialist divisions at Freshwater and we have over 20 years of experience in the sector. We’ve worked on a wide range of public awareness and behaviour campaigns for major health issues, so working with Rhod Gilbert on this important campaign is very exciting for everyone at the agency. We’re happy to be playing our part in raising awareness of the issue of male infertility and look forward to seeing how people respond.”
Carolyn Pugsley, director at Freshwater, said: “It’s been great fun working on this campaign with Rhod. We’re thrilled to unveil the Himfertility campaign to the public today and hope it encourages those affected by male infertility to open up and talk about their experiences.”
About the launch
The HIMfertility campaign is being unveiled in St David’s, Cardiff, from 12pm today. We will be joined by Rhod Gilbert and his team as we bring a range of interactive games to the people of Cardiff and encourage them to engage with the issue of male infertility.
There will be an expert corner where fertility specialists will be on hand to answer the public’s questions.
About the HIMfertility campaign
The HIMfertility campaign, fronted by comedian Rhod Gilbert, aims to raise awareness of male infertility and encourage men to talk openly about the subject and seek support.
Rhod has openly talked about his experiences with fertility following the difficulties he and his wife faced trying to conceive.
To learn more about the HIMfertility campaign, visit the website here.
Interested in working with us on your next campaign? Please get in touch.