SEO Services for Lawyers and Solicitors
Why law firms need SEO
Search engine optimisation is one of the strongest marketing channels for driving long-term, sustainable growth.
Effective SEO enables your law firm to show in search results when potential clients are looking for legal services.
It’s a tried and tested way of reaching the right people at the right time – which means SEO can generate leads and help you win more clients.
But, we know from experience, it’s a crowded market and competition for visibility in search results is high.
Our experience
Freshwater has helped clients across the legal sector – from national law firms to local solicitors – win more clients through SEO.
We helped a personal injury law firm increase their search engine rankings across a range of services, outranking major national firms with much larger marketing budgets.
As a result, the number of monthly website enquiries more than doubled, providing the firm with a consistent stream of new clients that continues to increase.
Legal SEO specialists
Law firms can benefit from choosing an agency with proven industry expertise.
SEO for lawyers and solicitors requires a specialist approach, because search engines hold legal content to a higher standard of accuracy.
Our digital experts already know what works for law firm marketing, so we can start implementing successful strategies right from the start.
SEO strategy
We are experienced at building effective SEO strategies that support your overarching business goals.
Our SEO specialists will work closely with you to understand your business and devise a tailored strategy to drive results.
SEO audits
We offer bespoke SEO audits to law firms of all sizes, covering technical SEO, backlinks and on-page content optimisation.
It’s all too common for SEO audits to be automated by digital tools, providing generic suggestions that will have little to no impact on performance.
At Freshwater, we have access to premium auditing software, but we always scrutinise the data, as well as manually reviewing your website.
This allows us to deliver audits full of expert insight and recommendations that add real value.
Content
We will perform detailed keyword research to discover what your customers are searching for, so we can optimise your website and create new content.
Our experienced legal content creators have a strong track record of creating helpful articles and videos that rank well in search. The content we create is user-friendly, making complex legislation easy to understand while ensuring the highest standards of legal accuracy.
Link building
You’ve probably heard that getting more links to your website can help you rank higher in search results – but this only works with the right kind of links.
The wrong kind of links have no positive effect – and in some cases can even hurt your SEO performance.
Our SEO experts can help you build relevant, high-quality links that will support and add value to your overarching SEO strategy.
Local SEO for law firms
Local SEO is an effective method of winning more clients in your area.
We can optimise your website for searches in your local area, and create business listings on directory sites so potential clients can easily find your firm.
We can also support with online reviews, helping you gain more positive reviews on platforms like Google, Trustpilot and Review Solicitors. An effective online review strategy builds trust in your firm and helps you rank higher in local searches.
Why choose Freshwater?
Our team has extensive experience providing SEO for law firms, so we will hit the ground running.
We understand how to drive quality organic traffic that will result in genuine leads.
We believe in honesty and transparency in everything we do, and provide regular and thorough reporting on all SEO activity undertaken.
As an integrated strategic communication agency, we can also provide a range of services that enhance and complement your SEO performance. Whether you need conversion rate optimisation on your website, or would like to support SEO with paid search advertising, we can create a holistic strategy that delivers return on investment.