Communications Training

Communication training helps individuals and groups to improve their communication skills, build confidence and relationships, and influence others.

Freshwater has provided communication skills training in the UK and internationally for decades. We help individuals, teams and entire organisations to become better communicators and better reputation managers through effective communication training delivered by specialists.

Communication training that gets results

Our award-winning team of communication trainers has impressive credentials borne from years working in consultancy, journalism, as broadcasters and in politics. Their diverse background, broad sector expertise and track record of training high-profile individuals and major organisations adds both strength, and depth, to our training offer.

Whatever your communication challenge, whatever your sector, we can create tailored communication skills training courses to address your specific goals.

Effective communication training

We make sure our communication training courses embed new skills and leave a legacy which enables clients to approach professional challenges with confidence. We combine theory with practical exercises and relevant, real-world examples to aid learning and deepen people’s knowledge, and understanding, of the principles at play.

Our corporate communication training courses range from one-to-one executive coaching, workshops for small groups, or seminars suitable for 12 or more participants. We will work with you to first understand your objective, and then shape a tailored training agenda and course format centred on hitting your goal.

Some of our most popular training courses include:

  • Media interview training – how to maximise opportunities on TV and radio
  • Media relations and communications awareness – make the most of press contact
  • Presentation training – communicate with clarity and confidence
  • Powerful public speaking – learn to put nerves on the backburner and create impact
  • Crisis communications training – control the agenda in the face of a crisis
  • Social media training – develop social media skills to better connect with your audience.

Specialist communications skills training

Communication training in a political context

We offer senior counsel, training and coaching to high-profile spokespeople from government organisations to help them to better inform, engage and influence the public on sensitive political issues. This includes intensive training in advance of media interviews, select committee coaching and strategic counsel to communicators operating in a political context. Past clients include the European Commission, World Trade Organisation and the Swiss Embassy.

“Thank you very much for the session yesterday – it was fantastically useful.” Department for Culture, Media and Sport

Pitch training

When everything hangs on delivering the perfect pitch, some extra coaching and a fresh pair of eyes never goes amiss. We are passionate about providing pitch training and nothing enthuses us more than helping our clients to realise their potential in the run up to a big presentation. We were asked to help the London 2012 Olympic bid team hone and perfect their pitch, and the result speaks for itself.

“I want to thank you personally for providing excellent speaker coaching to our presenters, and for helping polish the scripts and the Q&A. It was good having you as part of the core team.” London 2012 (Olympic Bid Team)

Communication skills training – in the real world

We are proud of the role we play in helping clients from a range of sectors to become better communicators. These are just some examples of the types of organisations we train – and what they say about us.

“Everything about the session was excellent and I now feel confident we can deliver a good presentation. I am struggling to find a better superlative to describe the session other than it was one of the best professional experiences I have had to date.” Carterwood, Chartered Surveyors

“Thank you for the extremely valuable and stimulating day’s training yesterday. I’ve had calls or e-mails from all four participants today saying how much they appreciated it.” Tim Brassell, BBC

“You gave us such amazing advice to deal with questions on the stage. In business I believe we learn the most when we are having fun & that certainly was the case on Friday.” Carterwood, Chartered Surveyors

Our experienced trainers brought decades of public sector expertise and insight to the table when training teams from Great Ormond Street Hospital for Children, NHS England and the Royal College of Nursing to name but three public sector organisations we have worked with.

“The social media training was informative and thought-provoking, having a good mix of theory and practical examples. It made me think differently about our approach and gave us confidence and increased awareness.” University College London Hospitals

Get in touch

Looking for effective communications training? Find out more about our bespoke packages and expert trainers.