Sectors

Healthcare Communications Agency

Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.

IMAGE: Mersey and West Lancashire Teaching Hospitals NHS Trust - MWL

Professional services

We plan strategic, insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.

IMAGE: Menzies LLP

Legal

Our marketing team includes experienced legal specialists who deliver end-to-end marketing services for our clients. Drawing on decades of specialist expertise, we help law firms leverage on and offline marketing channels to raise brand awareness, increase enquiries from potential leads and ensure maximum value for money in a competitive sector.

IMAGE: Thompsons Solicitors

Public Sector

We have worked with public sector organisations across the UK for almost three decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led, integrated campaigns to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable public sector communications activity.

IMAGE: Welsh Government - Childcare Offer for Wales

Trade unions & membership organisations

We deliver marketing, communications and events services to UK trade unions, specialising in campaigns to recruit and retain members and engage with activists to support the important role trade unions play.

IMAGE: Unite the Union

Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

IMAGE: British Ports Association

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

IMAGE: Estyn

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

IMAGE: RNLI

What our clients say:

Our staff handbook – the best designed document we’ve ever had!

1st Grade Care

What our clients say:

“Thank you for such fantastic organisation. As an exhibitor, presenter and delegate, the collaboration between BiP Solutions, Freshwater and Welsh Government worked very well.”

Cardiff Business School

What our clients say:

Freshwater’s expertise in managing high-profile events was evident in every detail. Their professionalism and attention to the finer aspects of our launch made it an unforgettable evening for all involved.

Datuk Megat Jalaluddin Megat Hassan, President and Chief Executive Officer of Tenaga Nasional Berhad

What our clients say:

World Homeless Day is about raising understanding and compassion for people experiencing homelessness.

Having Freshwater’s expertise behind us helped ensure our messages reached the right audiences with the dignity and urgency the issue deserves.

Jamie-Lee Cole, Senior Communications Manager at The Wallich

What our clients say:

I felt the process was very user friendly and I didn’t have any problems in following the different stages of the application. I found the resource pack very helpful and any queries I had, I was able to email Wales Climate Week and I would always receive a prompt and helpful response. Wales Climate Week made it very easy and were excellent at responding to questions. I think they did an excellent job of making it easy.

Climate Conversation Event participant

What our clients say:

Freshwater worked closely with us to bring our vision for the NASUWT Annual Conference 2026 exhibition experience to life. Together we created a welcoming, inclusive and engaging space that placed member wellbeing at the heart of the event. Their design approach and onsite delivery helped turn our ideas into a standout experience that members genuinely connected with.

Kaylie Hodges, Senior Events Officer at NASUWT